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Although most investors understand what buying a stock is, far fewer understand the world of trading stock options. Often labeled highly volatile and risky, there are ways to benefit from the trading stock options in lieu of trading the actual stock. 

Stock options do not initially involve the actual stock of publically traded companies. Instead, options are contracts to buy or sell a stock sometime in the future. That means when you buy or sell a stock option, at that exact moment you are not actually trading stock, but promising to do so at some point in the future. 

An option is a contract an investor can buy or sell, and depending on what option the investor transacts, he has either acquired the right to do something or the obligation. Specifically, having the right means you can exercise an action if you want while having an obligation means you are required to. 

Investors buy options because one gets more bang for the buck, which means they can be twice as lucrative or twice as dangerous. Simply put, options are stock trading on steroids. 

Without getting too technical, the easiest way to learn the world of options is to learn how to buy them. One can sell an option, but because of the many different types of contract conditions that exist, buying an option is the easiest to understand. 

There are two types of stock options:  a “call” and a “put”. You could SELL or BUY a call option, or sell or buy a PUT option. In the example below, we are buying a call option because that is the simplest transaction to start one’s education. 

Without getting too deep into how they are priced, as options price rather oddly, we are just going to buy a call option on a fictional company I am calling the ACME ANVIL COMPANY (AAC).

Example: AAC price is 100 per share. You think the price of AAC will rise for whatever reason. You don’t have enough money, or perhaps don’t want to spend a lot of money, to profit from the move, so you decide to try and benefit from buying an option contract called a call. 

Doing so means you will spend a LOT less to participate in an AAC move. You could buy the stock at $100 share, meaning 100 shares will cost you $10,000.00, or you could BUY A CALL option, which controls the same 100 shares, meaning you will still get the same benefit (profit) of a 100 share move, but you will be likely spending a lot less to participate.  Remember options are highly leveraged. 

You first find if an option is available on AAC and we will pick a call contract with a price of $105.00. You decide the stock should move quickly so you buy a contract that expires in one month. (Keep reading). 

Since option contracts have a “strike” price and a “maturity” date, and many strikes and dates can be offered, you can pick what price and date you prefer and each one probably has a different price. Our fictional contract is the $105 strike and is one month out, say September 15th (9/15).

You will now PAY for the contract. Assuming you pay an arbitrary price of $500 for one call option (remember prices, maturity dates and strike prices vary and you pick which one you want), you now own one call contract, which controls 100 shares of AAC, and you paid $500 for it. 

In a nutshell, if AAC goes above 105 by 9/15, you make money. If it goes way past 105, you make more money. The higher it goes by 9/15, the more money you make. 

If AAC never gets to 105 by 9/15, you lose all of your money. Although trading professionals will notice the explanation above leaves out a ton of details and may not reflect actual gains or losses, the general concept of how this option works is conveyed in broad detail only. If the price goes above the contract’s strike price by the maturity date, it can mean profits to the investor.

In conclusion, there is a lot more to options than explained above, but the general concept is options can give you extreme leverage, which means more bang for your buck and a cheap way to play a stock, can amplify losses or gains and with astounding speed, and have time factor which can work for or against the investor depending on the option strategy selected. 

This article is opinion only, and may not represent those of this news media, its staff, members or underwriters, and should not be construed as investment advice or a solicitation to buy or sell any securities, nor represents the opinion of any bank, investment or advisory firm.  Neither Money Management Radio (“Money Matters”) nor Bay Area Process receive, control, access or monitor client funds, accounts, or portfolios. Options can have inherent and extreme risk and should not be traded without fully understanding their mechanisms. Total loss of principal is possible. Marc can be reached at (530)559-1214.

Photo by Rach Teo on Unsplash

Marc Cuniberti

Marc Cuniberti

Marc Cuniberti hosts Money Matters Financial Radio and the Money Management Radio on KVMR FM and is carried on 67 stations nationwide. He is a financial columnist for the Union News and half a dozen newspaper publications. Marc holds a degree in Economics with Honors from San Diego State University. He is a registered financial advisor for Vantage Financial Group in Auburn, California. He holds California Insurance License 0L34249 and is the owner of BAP Inc. Insurance Services. He also owns Bay Area Process Inc., an engineering and services corporation. He is the founder and producer of the video series “Investing in Community” carried on NCTV and on hundreds of social media sites. He is also the founder and administrator of Money Matters, Investing in Community Video Series, Fire Insurance Information and Inquiries, Daily Laughter and Inspiration and Nevada City Peeps Facebook pages. He has appeared on NBC and ABC television and the subject of a host of TV documentaries for his financial insights, successfully calling the banking and real estate implosion of 2008 two years before it occurred. Marc holds a teaching certification in Tang Soo Do Korean martial arts and is a former big brother for the Big Brothers Big Sisters program in Nevada and Marin Counties. He is presently media consultant for the IFM Food Bank of Nevada County.

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